Escapism was the concept behind this Los Angeles Band name. Elsewhere always considered their listeners when developing their sound. They wanted their music to give their audience an experience that transported them to a place and time of their own. In creating a logo that would capture the ethos of the band; both a word mark and logo mark come together, only with the involvement of the viewer. This user involvement is similar to the experience they seek to give in their music. The wordmark reads and symbolizes the “here” - the news, the violence, the disease, the isolation and loneliness of the here and now. The completion of the name happens through a bit of curiosity and seeking - a turn of a card, the movement of eyes, a glance at the back of a shirt. This is the powerful ability of the mind - to wonder, to seek, to dream, to transcend from the here and now to elsewhere.
