Year
Packaging
Illustration
Credits
Concept for Rock’n Juice’s cold press juice labels. Dancing characters were created to convey the feeling of eating right and living healthily. Inspired by the movement and energy of the genre, these dancing figures with fruit heads set the stage for communicating juice content and connecting the brand’s name to the product's purpose. Dye cuts in the clothes allow color variable while keeping costs down with one standard label across all flavors. Additional sticker labels for logo and ingredients are placed by hand creating that DIY look capturing the rock spirit.
