Luna Nueva

Year
2019-2020
Year
Branding Packaging
Credits
Rebrand for award-winning tequila centered around a new label that would visually represent the traditional approach in the tequila-making process. Inspired by the masculine profile of agave from the highlands along with the feminine palette of the lowland agave. The central illustration is a play of shapes and how they relate. The feminine moon and masculine agave are seen through a traditional arched window of the adobe homes of the area.
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