The Fantastic family of restaurants started in 1979. It’s been a long-time local favorite serving American classics from breakfast to dinner. The prompt for the rebrand was to clean up, minimize, and create a fresh foundation in moving forward. The brand identity had become confused and disjointed with new locations, new management, and new menu items over the years. The strategy was to give the brand a fresh, clean look with a positive and youthful tone to draw in a new generation of customers.
