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Peekaboo, 2023


Dubset DJ Peekaboo and the label Rare Breed needed an updated look surrounding the upcoming album campaign for Eyes Wide Open. They wanted a more modern, mature, and approachable aesthetic to their visual identity, which we defined into two parts: first an approachable quality — something raw and less defined; the second part was maintaining fidelity to the medium.  


  • Creative Direction
  • Brand Identity
  • Logomarks
  • Album Campaign
  • Photography
  • Web Design


ROLE:
Art Director
Designer

ADD. DESIGNER:
Madison Busick

AGENCY:
SEGC

PHOTO:
Josh Spencer