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Luna Nueva, 2019


Rebrand for award-winning tequila centered around a new label that would visually represent the traditional approach in the tequila-making process. The art design is inspired by the interplay between the masculine profile of agave from the highlands and the feminine palette of the lowland agave. 


  • Brand Identity
  • Logomarks
  • Packaging
  • Illustration
  • Website Design
  • Social Media


ROLE:
Concept + Design

    AGENCY:
    SEGC

    PHOTO:
    Josh Spencer