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Peekaboo, 2023


Dubset DJ Peekaboo and the label Rare Breed needed an updated look surrounding the upcoming album campaign for Eyes Wide Open. They wanted a more modern, mature, and approachable aesthetic to their visual identity, which we defined into two parts: first an approachable quality — something raw and less defined; the second part was maintaining fidelity to the medium.  


  • Creative Direction
  • Brand Identity
  • Logomarks
  • Album Campaign
  • Photography
  • Web Design


ROLE:
Art Director

DESIGNER:
Madison Busick

AGENCY:
SEGC

PHOTO:
Josh Spencer

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The Spotlight, 2023


The Spotlight is Frameworks’ newest nightclub located in Hollywood, CA. Compared to their sister nightclub, Sound, located down the street, The Spotlight is the more grownup, mature concept. It is small and exclusive with dress code requirements and bottle service, reminiscent of nightclubs from decades past. Highlighting new and upcoming DJs, The Spotlight is a place for discovering new music. On the dance floor or at their laidback Bring-Your-Own-Record patio bunch, the spotlight is the new place for music and drinks in a beautiful environment. 


  • Brand Identity
  • Logomarks
  • Website Design
  • Social Media
  • Menu Design


ROLE:
Art Director

DESIGNER:
Abigail Altieri

AGENCY:
SEGC

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Late Checkout Records, 2022


The brand language for Late Checkout Records is one of opposites. A play between the familiar and the unknown. The combination of the old and the new. The balance between the upscale and the ordinary. The goal of the brand is to create mystery and suspense leaving you guessing and wanting more. 


  • Brand Identity
  • Creative Direction
  • Type Design
  • Posters
  • Merchandise
  • Website Design
  • Social Media


ROLE:
Art Director
Graphic Designer

AGENCY:
SEGC

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The Remy & Kings Club,  2023


The Remy is a fine-dining experience tucked away in San Diego, CA’s East Mission Valley, that serves a bespoke menu featuring premium meat cuts, crafted cocktails, and vintage wines. Think Ralph Lauren’s Polo Bar with 10% honky tonk.


  • Creative Direction
  • Campaign Branding
  • Photography
  • Post Production
  • Social Media


ROLE:
Art Director

DESIGNER:
Abigail Altieri

AGENCY:
SEGC

PHOTO:
Josh Spencer

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Miraculous, 2024


Miraculous is a ministry of DeiDox Films, a media missions organization that conveys global stories of divine intervention. The challenge for branding, however, was to develop an art direction that communicated an “awe-inspiring look,” while conveying an “underground aesthetic” reminiscent of the technology of third-world cultures. 


  • Brand Identity
  • Logomarks
  • Design Systems
  • Cover Art


ROLE:
Art Director
Designer

    AGENCY:
    Pappagalo Brand Studio



    F



    Luna Nueva, 2019


    Rebrand for award-winning tequila centered around a new label that would visually represent the traditional approach in the tequila-making process. The art design is inspired by the interplay between the masculine profile of agave from the highlands and the feminine palette of the lowland agave. 


    • Brand Identity
    • Logomarks
    • Packaging
    • Illustration
    • Website Design
    • Social Media


    ROLE:
    Graphic Designer

    AGENCY:
    SEGC

    PHOTO:
    Josh Spencer

    G


    Wynn Nightlife, 2022


    Creative direction, post-production, and photoshoots with 20 of the leading DJs on the Wynn Nightlife roster. The campaign presents a fresh interpretation of the classic spotlight for Wynn’s residency and a colorful interpretation of their various properties. 


    • Creative Direction
    • Campaign Branding
    • Photography
    • Post Production
    • Social Media


    ROLE:
    Art Director

    DESIGNER:
    Yujin Choi
    Collin Carter-Buchanan

    AGENCY:
    SEGC

    PHOTO:
    Josh Spencer

    H


    Acraze, 2023


    Acraze insisted on a raw and unfiltered ambiance for all photos, aiming for a stripped-back yet intense feel—branding characterized by clean lines, modern aesthetics, and elevated styling.


    • Brand Identity
    • Logomarks
    • Cover Art
    • Poster Design
    • Press Photography
    • Merch Design
    • Website Design


    ROLE:
    Art Director

    DESIGNER:
    Yujin Choi

    AGENCY:
    SEGC

    PHOTO:
    Josh Spencer

    I


    Else*here, 2018
    Escapism was the concept behind this Los Angeles Band name. Elsewhere always considered their listeners when developing their sound. They wanted their music to give their audience an experience that transported them to a place and time of their own. In creating a logo that would capture the ethos of the band; both a word mark and logo mark come together, only with the involvement of the viewer. This user involvement is similar to the experience they seek to give in their music. The wordmark reads and symbolizes the “here” - the news, the violence, the disease, the isolation and loneliness of the here and now. The completion of the name happens through a bit of curiosity and seeking - a turn of a card, the movement of eyes, a glance at the back of a shirt. This is the powerful ability of the mind - to wonder, to seek, to dream, to transcend from the here and now to elsewhere. 


    • Logomarks
    • Creative Direction
    • Merchandise


    ROLE:
    Graphic Designer


    *w