A

Peekaboo, 2023

Dubset DJ Peekaboo and the label Rare Breed needed an updated look surrounding the upcoming album campaign for Eyes Wide Open. They wanted a more modern, mature, and approachable aesthetic to their visual identity, which we defined into two parts: first an approachable quality — something raw and less defined; the second part was maintaining fidelity to the medium.

Creative Direction
Brand Identity
Logomarks
Album Campaign
Photography
Web Design

ROLE:
Art Director
Designer

ADD. DESIGNER:
Madison Busick

AGENCY:
SEGC

PHOTO:
Josh Spencer

B

The Spotlight, 2023

The Spotlight is Frameworks’ newest nightclub located in Hollywood, CA. Compared to their sister nightclub, Sound, located down the street, The Spotlight is the more grownup, mature concept. It is small and exclusive with dress code requirements and bottle service, reminiscent of nightclubs from decades past. Highlighting new and upcoming DJs, The Spotlight is a place for discovering new music. On the dance floor or at their laidback Bring-Your-Own-Record patio bunch, the spotlight is the new place for music and drinks in a beautiful environment.

Brand Identity
Logomarks
Website Design
Social Media
Menu Design

ROLE:
Art Director

DESIGNER:
Abigail Altieri

AGENCY:
SEGC

C

Late Checkout Records, 2022

The brand language for Late Checkout Records is one of opposites. A play between the familiar and the unknown. The combination of the old and the new. The balance between the upscale and the ordinary. The goal of the brand is to create mystery and suspense leaving you guessing and wanting more.

Brand Identity
Creative Direction
Type Design
Posters
Merchandise
Website Design
Social Media

ROLE:
Art Director
Graphic Designer

AGENCY:
SEGC

D

The Remy & Kings Club, 2023

The Remy is a fine-dining experience tucked away in San Diego, CA’s East Mission Valley, that serves a bespoke menu featuring premium meat cuts, crafted cocktails, and vintage wines. Think Ralph Lauren’s Polo Bar with 10% honky tonk.

Creative Direction
Campaign Branding
Photography
Post Production
Social Media

ROLE:
Art Director

DESIGNER:
Abigail Altieri

AGENCY:
SEGC

PHOTO:
Josh Spencer

E

Miraculous, 2024

Miraculous is a ministry of DeiDox Films, a media missions organization that conveys global stories of divine intervention. The challenge for branding, however, was to develop an art direction that communicated an “awe-inspiring look,” while conveying an “underground aesthetic” reminiscent of the technology of third-world cultures.

Brand Identity
Logomarks
Design Systems
Cover Art

ROLE:
Concept + Design

AGENCY:
Pappagalo Brand Studio

F

Luna Nueva, 2019

Rebrand for award-winning tequila centered around a new label that would visually represent the traditional approach in the tequila-making process. The art design is inspired by the interplay between the masculine profile of agave from the highlands and the feminine palette of the lowland agave.

Brand Identity
Logomarks
Packaging
Illustration
Website Design
Social Media

ROLE:
Concept + Design

AGENCY:
SEGC

PHOTO:
Josh Spencer

G

Wynn Nightlife, 2022

Creative direction, post-production, and photoshoots with 20 of the leading DJs on the Wynn Nightlife roster. The campaign presents a fresh interpretation of the classic spotlight for Wynn’s residency and a colorful interpretation of their various properties.

Creative Direction
Campaign Branding
Photography
Post Production
Social Media

ROLE:
Art Director

DESIGNER:
Yujin Choi
Collin Carter-Buchanan

AGENCY:
SEGC

PHOTO:
Josh Spencer

H

Acraze, 2023

Acraze insisted on a raw and unfiltered ambiance for all photos, aiming for a stripped-back yet intense feel—branding characterized by clean lines, modern aesthetics, and elevated styling.

Brand Identity
Logomarks
Cover Art
Poster Design
Press Photography
Merch Design
Website Design

ROLE:
Art Director

DESIGNER:
Yujin Choi

AGENCY:
SEGC

PHOTO:
Josh Spencer